Allison Lucas
Re-Imagining How Stories Are Told
On The Blog
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Module 7: Advanced Animation
READING & WRITING Now that you have completed your work, it is time to consider entering it in a festival! Before you rush to enter, there are a few key things to keep in mind. In Liz Blazer’s Animated Storytelling, she breaks down all the steps you should take to enter your work into festivals.
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Module 6: Interface Motion
READING & WRITING You’ve planned and you’ve planned and you’ve planned. So now what? Now it’s time to animate! But don’t get too excited. Just because you have planned thoroughly, does not mean that everything will go the way you want. In Liz Blazer’s Animated Storytelling, she emphasizes that all hell can break loose in
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Module 5: Motion for Promotion
READING & WRITING Before you start to animate, you need to consider whether the technique you are using is the right one. In any kind of creative work, it’s easy to feel tied to what you know, but that might not be what is best for your project. In Liz Blazer’s Animated Storytelling, she recommends
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Module 4: Production and Post (Stop Motion II)
Reading & Writing I have been telling stories through video for a long time. From my former life as a news producer to my current one at a private school, I have always felt strongly that video is one of the most powerful storytelling tools. One of the first steps that I take when I
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Module 3: Pre-Production in Action (Stop Motion)
READING & WRITING Color can transform anything. Think about it — if you paint a room in your house it can completely change how that space feels and how you feel in it. What about in marketing? If a company uses green in its logo, it might make you feel safe but if they use
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Module 2: Animating With After Effects
READING & WRITING I had no idea how similar animation is to video production. That might sound silly, but the planning process is almost identical. Storytelling is an art and developing a good, compelling, narrative – that makes sense to an audience – takes a lot of work. In this week’s readings, in ICM 504,
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Module 1: Basic Motion
READING & WRITING I’ll be honest — animation and motion design are brand new to me. In my role as an Assistant Director of Marketing and Communications at an independent school, I do a lot of video, photography, and graphic design work, but no animation. As of writing this post, I am in my first
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One Size Does Not Fit All: Unlocking the Key to an Effective Social Media Strategy
When it comes to social media — one size does not fit all. Each platform has a unique audience, key features, and best practices, which means it’s important to tailor your content strategy for each. It would be easy to plug in one caption and one piece of content to every social media platform, but
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Finding Your Voice: Imitation is the Greatest Form of Flattery
Let’s Get Real— three simple words that changed the way I write. It’s the name of a commentary segment; spearheaded by my former executive producer and executed by my former anchor. The first time I watched this segment, I was speechless for two reasons: 1. The idea of giving a news anchor an opportunity to
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Clear Out the Clutter: How to Keep Your Writing Clean and Simple
Let’s face it— writing is hard. Writing simply is even harder. When we write, there is often this nagging feeling that we need to add more to each sentence. Like somehow the sentence in its simplest form isn’t enough. I believe that this itch comes from how we were taught to write in grade school.
Allison Lucas 